‘Great Marketing Can Sell ANYTHING’. I’m giving you a challenge. Go ahead, disagree with me. Look at a clock (or your watch) and spend 15 seconds. Think of a terrible product, that became a massive hit SOLELY because of an awesome ad campaign. Can’t think of one? It’s because it doesn’t exist. (Well, it ‘usually’ doesn’t exist […]
Why Too Many Followers Can RUIN Your Business “I have a lot of followers!”Pfft! I’ve seen business owners being so narcissistic about having so many followers while their business fails. Not writing this blog to roast their ego real quick (well, maybe a little). But here’s the thing: Your business growth does not hinge on the […]
If your customer acquisition cost is $40 and your main product sells for $39, increasing ad spend will not solve the problem. It will only make the loss bigger. Many eCommerce brands fall into this trap. They look at low sales and assume they need more traffic, better ads, or a bigger budget. But sometimes, […]