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Why More Followers Won’t Necessarily Grow Your Business

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Why Too Many Followers Can RUIN Your Business

“I have a lot of followers!”
Pfft!

I’ve seen business owners being so narcissistic about having so many followers while their business fails. Not writing this blog to roast their ego real quick (well, maybe a little).

But here’s the thing: Your business growth does not hinge on the number of followers you have.
Rather, it might be the opposite. Having too many ‘followers’ can RUIN your business. YES!

And when’s the last time you’ve heard that having a lot of followers can damage your reputation? Well, they don’t teach you this. But I will.

Two Common Scenarios

  • You don’t have a lot of followers – Not to worry; You can still bring sales. I’ll tell you how.

  • You have a lot of followers, but your business is failing. The blame is on your followers themselves.

Before diving further in, I want you to spend 60 seconds reading these 3 names and their businesses. Take 60 seconds and see if something’s ringing a bell:

  • Kylie Jenner’s Kylie Cosmetics

  • Drake’s Virginia Black Whiskey

  • Jeffrey Katzenberg’s Quibi

These three influencing giants had two things in common: Fame and Failure.

You see, influencers like Kylie and Drake have so many followers. However, they still failed to sell their products to their customers.

Why They Failed

  • Kylie Cosmetics: Initially a success, it failed due to bad consumer interest, failed rebranding, and more.

  • Virginia Black Whiskey: Drake targeted the wrong audience. Youngsters didn’t have the money to buy whiskey.

  • Quibi: Despite massive celebrity support, it failed to align with audience needs. Shut down after just six months.

Wear Their Shoes for a Minute

Imagine you’ve launched these amazing, super-comfy maternity leggings. You’ve got 10,000 followers. But 95% of your followers are teenagers who are not even pregnant.

Result? Not much of a sale.

Now, imagine you’ve got 1,000 followers, and most of them are pregnant women.

Result? Sales beyond your expectations.

In the first scenario, the Wrong audience.
In the second scenario: Right audience, even with fewer numbers.

But sometimes, even with the right audience, you might fail because you haven’t engaged them properly or built the relationship well.